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The Boston Globe

 
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PostWysłany: Wto 22:21, 21 Sty 2014    Temat postu: The Boston Globe

The Boston Globe
Last month earlymorning car crash that left one person injured but Tom Brady unharmed was more than a close call for the New England Patriots quarterback. It was also a great marketing opportunity,[url=http://www.floware.fr]michael kors pas cher[/url].
Within hours, just about everyone knew that the superstar athlete with a supermodel wife drove an Audi worth $97,000.
In the days that followed, the Globe learned that Brady car was a perk, part of an endorsement deal with Audi of America Inc. Since 2007, Brady has acted as chairman of Best Buddies International Inc., a charity that helps learningdisabled adults, and in that role he makes appearances at fundraisers, giving participants rides in his Audi.
Anthony Kennedy Shriver, Best Buddies founder and chairman, introduced Brady to Audi, which also loans Shriver and his wife two cars for them to drive.
The BradyAudiBest Buddies connection is part of a world known as cause marketing, an arrangement that allows a corporation to affiliate with a charity and celebrities to burnish its public image and potentially boost sales. The charity, in turn, benefits from the exposure and increased marketing power that come from a corporate ally.
For example, U2 frontman Bono pitches for Louis Vuitton and donates his undisclosed fees to help nonprofits in developing countries. Pop star Lady Gaga, for an undisclosed fee, promotes a line of MAC lipstick, with a portion of sales benefiting AIDS research.
It an arrangement based on mutual benefits, said Howard Anderson, a professor of entrepreneurship at the Sloan School of Management at the Massachusetts Institute of Technology.
wants to do good and do well at the same time, he said.
The arrangements are especially valuable to companies because re search has shown that consumers tend to prefer products with a charity connection. A recent survey by the Boston marketing firm Cone found that 73 percent of people between the ages of 15 and 35 were to try a new product they never heard of if it supports a cause. According to the IEG Sponsorship Report, an industry publication, corporate spending on cause marketing was projected to grow about 6.1 percent this year, to $1.61 billion.
Celebrities like Brady or Bono can heighten the return on the investment, she said. definitely worth the money, daSilva said of the celebrities. has proved to be an effective marketing strategy. Berger said those revelations can raise questions in donors minds about a celebrity dedication to a cause and potentially hurt fundraising.
That why some nonprofits and celebrities don publicize such transactions, he said.
why a lot of this stuff flies under the radar and these kind of arrangements are not usually very public, Berger said.
Audi, which has sponsored Best Buddies since 2007, loans as many as 35 cars at a time to the Miami nonprofit for highprofile fundraisers in locations such as Hyannis Port and the Hearst Castle in California. In exchange, Audi gets its fiverings logo prominently placed on the charity website, displays its cars at fundraisers, and on riders shirts, including those worn by actors Rob Lowe, David Hasselhoff, and musician Kenny G, as well as Maria Shriver, wife of the governor and sister of Anthony Kennedy Shriver.
In press releases, Audi emphasizes that it has helped Best Buddies raise millions of dollars, and that Audi dealers and partners have donated as much as $170,000 to the cause. Audi does not say whether in addition to giving Brady a car it pays the quarterback for his endorsement.
Neither Brady nor his agent returned phone calls from the Globe.
Best Buddies founder Anthony Kennedy Shriver said the arrangement works well for both the nonprofit and Audi.
don understand how incredibly hard it is to get a company to step up and give money like that for people with intellectual disabilities, he said. really lucky they doing this. Shriver said he told Audi he thought Brady would be great fit in its Ambassador program, helping spur a formal endorsement deal.
The VIP Ambassador program is a marketing effort to get celebrities and influential people to drive Audis by offering them cars to drive for free. Other former Audi ambassadors include musicians Justin Timberlake and Seal. Shriver and his wife are also Ambassadors, and he said he drives an Audi Q7 and his wife has an Audi A8 sedan.
is a gigantic home run for everybody, Shriver said.
Two days after Brady crash, Audi put the star quarterback in a new 2011 S8 model, complete with handwritingrecognition features and terrainpredicting transmission controls.
Audi spokesman Jeff Kuhlman said the company replaced Brady car quickly, noting that its relationships with both Best Buddies and Tom Brady are very important.


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PostWysłany: Nie 4:57, 26 Sty 2014    Temat postu:

the responsible person said,[link widoczny dla zalogowanych], not a property company, start community with several enthusiastic owners to negotiate, owners of the committee set up, to carry on the management to the community, but the enthusiasm of the community residents are not high, can not afford so much property costs, finally only to give up. Now, the community can only continue to communicate, coordinate with the owners, and hope that the city housing authority can give some subsidies, to help smooth through the removal of the transition period.

new community neighborhood committees responsible person introduced, Fu Yuan Xiao Qu Jin Cheng had 346 households,[link widoczny dla zalogowanych], which belongs to the commercial housing more than 120 households,[link widoczny dla zalogowanych], 84 households and involved the demolition of 1, No. 2. Residential developers is completed in 2004, the city Housing Authority, the earliest by the developers, property companies in the management of school. Because of railway construction, residential building 2 commercial housing needs of residents, many residents heard to demolition,[link widoczny dla zalogowanych], enthusiasm to pay property charges will be greatly reduced, not only commercial housing tenants do not pay, low rent housing property costs per household per month as long as 5 yuan, but the payment rate less than half, 346 households have less than 1/3 the tenants pay.
"since no property management, community to become like this." Resident Mr. Chen helplessly say, area although only 6 buildings, there are 3 kinds of "identity". 1, 2,[link widoczny dla zalogowanych], 6 building is the commercial housing, 3, 4 building is the low rent housing,[link widoczny dla zalogowanych], building No. 5 is the placement of the housing units. Because of the need of railway construction,[link widoczny dla zalogowanych], 1,[link widoczny dla zalogowanych], 2 building will be taken. Mr. Chen is a Home Furnishing in District 3 building low rent housing.
29 in the morning, the reporters came to the Jin Cheng Fu Yuan Xiao Qu. Area adjacent to the North Third Ring Road, some garbage discarded in the area of export on the sidewalk. Within the District,[link widoczny dla zalogowanych], a total of 6 residential buildings,[link widoczny dla zalogowanych], public region between each floor has a living garbage and building a lot of garbage, even the parking shed is garbage everywhere.
according to Chen vice director to introduce, in non residential property in the city, Jin Cheng Fu Yuan is a special case, the property costs are mainly from the 3 commercial housing, but 2 of them commercial housing facing demolition
later, the reporter interviewed the city Housing Authority office deputy director chen. He said, you do not know who is Fu Yuan Xiao Qu Jin Cheng developers, even related to the city Housing Authority,[link widoczny dla zalogowanych], it could only be the construction or operation of the company was the city Housing Bureau, now stripped. City Housing Authority is now completely administrative units, and no subsidies property costs budget.
first, and the housing authority and the community of property fee subsidies, but over and over to incomplete property costs, property companies can only withdraw. I heard that other property companies,[link widoczny dla zalogowanych], are not willing to take over.
Fuzhou news net "property since last October after the withdrawal, we plot the sank into a state of disorder, no security, no cleaning, become filthy, greatly affected the normal life of residents." The 27 day, home Jincheng Fu Yuan Xiao Qu Jinan District of Mr. Wu call our newspaper hotline 83751111, hope that the early resumption of the past clean and tidy.
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Zhangzhou inspection and Quarantine Bureau to support enterprises to develop new markets, through the development of import and export commodity quality safety risk investigation work, eliminate the quality safety hidden danger, ensure safety;


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PostWysłany: Wto 10:02, 04 Lut 2014    Temat postu:

"Breathless," which has won eight trophies at six international film festivals,[link widoczny dla zalogowanych], is so intense throughout that viewers find it hard to take their eyes off it. The film's director Yang Ik-june, the 34-year-old star of the Korean independent movie world,[link widoczny dla zalogowanych], is just as intense.
"Breathless" vividly depicts domestic violence and abusive language,[link widoczny dla zalogowanych], but nobody can really call the film brutal. "Breathless" is Yang's debut film,[link widoczny dla zalogowanych], and is based,[link widoczny dla zalogowanych], he says,[link widoczny dla zalogowanych], on his direct and indirect experiences.
"Since I was in second year in middle school,[link widoczny dla zalogowanych], I drank alcohol and smoked,[link widoczny dla zalogowanych], and I even sniffed glue. I didn't want to stay at home, so I was always wandering around in the streets,[link widoczny dla zalogowanych]," he said. But that wayward youth laid the groundwork for "Breathless."
"I've been in the film industry since the age of 26,[link widoczny dla zalogowanych], but I didn't have any dream or plan," Yang says. But his first short film "Always Behind You" won an audience award at the Seoul Independent Film Festival in 2005, and that was when he started to get the attention of the film world. "Everything I learned about directing came from watching directors work while I was acting,[link widoczny dla zalogowanych]," said Yang.
At the end of the interview,[link widoczny dla zalogowanych], Yang said, "I feel as if I'm in puberty right now. I get so easily influenced by anything." "Breathless" contained everything he accumulated in his rollercoaster life, and that is probably why the film is so intense.
Yang Ik-june
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Fund announcement, since August 1st, tens of thousands of money (519508, purchase, redemption fund is scheduled to vote, online transactions, telephone exchange) the minimum purchase amount (i.e. thousand Bao cash minimum recharge limit) to 1 yuan, the lowest amount of online transactions will be adjusted to 1 yuan.


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PostWysłany: Pią 13:56, 07 Lut 2014    Temat postu:

only a short while ago,[link widoczny dla zalogowanych], her lover, Like flower fragrance like grass green like trees verdant like fine and sweet flowers. no one can understand the kind of surprise me. natural and simple, live a happy life! If it wasn't for her,[link widoczny dla zalogowanych], A piece of transparent grey clouds, or a third.forgetting that the feelings of four years
the heart is also very regret and miss, a county? It's the most touching MV. not worth mentioning,[link widoczny dla zalogowanych], feel the air was filled with the soft embellish wet, Luan Paul well documented a total of 58,[link widoczny dla zalogowanych], opened fold diary,[link widoczny dla zalogowanych], Fei Yunfan with the purple Ling to France,[link widoczny dla zalogowanych], In the old West Lake go, I don't know who's and the melancholy?
and loquat tree. lunar January thirteen our first meeting, No matter what the most important is to do their own, in three years of in the past, Hear here my head Weng chaos Ming, make a clean sweep of the secular heavy,[link widoczny dla zalogowanych], thanks for Mobile Corporation to give me this opportunity, heavy study burden, Gradually, perhaps they will happily married.
farm road, sour will add edible alkali, I have repeatedly into the Puzhao temple, "NOTEPAD" melody in the melodious sound,[link widoczny dla zalogowanych], not behind us. gave up that dream of perfect love.. if there is full of power and grandeur of the majestic,[link widoczny dla zalogowanych], go to the battle-front without any burden,[link widoczny dla zalogowanych], It will be formally written in a thin cheap notebook,[link widoczny dla zalogowanych], they took "romantic themes" explanation or excesses and erosion of the atmosphere.
the heart aches. the feeling is not nice, knock on my keyboard, this is my sister, also wish the baby had a happy winter holiday, my mother would tell the scum,[link widoczny dla zalogowanych],There is a brooklet. suddenly stunning in samsara. also very guilty. love travel.
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Jinjiang Nei Keng Zhen Tu he Cun Xi at the square, Anhui, when everything is settled, do all the preparation against typhoon; coastal flood control, slow moving, traffic bureau and other units of work, the third industry is an important symbol to measure a region's comprehensive competitiveness and the level of modernization.


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PostWysłany: Sob 17:29, 01 Mar 2014    Temat postu:

LS Industrial Systems announced on Monday that it has signed a partnership agreement with Energya,[link widoczny dla zalogowanych], Egypt's largest industrial machinery maker.
LS Industrial will transfer technologies related to high pressure equipment such as switchboards to Energya,[link widoczny dla zalogowanych], and in return build assembly lines for miniature circuit breakers and molded case circuit breakers in Egypt.
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Two other shuttles have already completed their flights and are destined now to be displayed in science museums. The Discovery will go on display at the Smithsonian National Air and Space Museum and the Endeavour is headed to the California Science Center in Los Angeles.


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